About the firm
Client success through expertise, collaboration, and innovation.
Founded in 2018 and rooted in Zanesville, SEO CPA Group serves individuals, businesses, and non-profit organizations throughout southeastern and central Ohio.

Our firm offers a full range of services to clients and to the community: auditing and attestation, tax preparation and planning, CFO and consulting services, information technology, third party administrator services, payroll, and bookkeeping.
We are honored by the business relationships we have built and maintained with organizations and individuals across the region. Together the partners bring more than 120 years of experience in the accounting industry, and that depth shows up in the ordinary places — a question answered the same day, a return that doesn't generate a notice, an audit that finishes when we said it would.
The foundation for quality service is people with integrity and genuine expertise who care about their clients' well-being. Our staff are encouraged to specialize in the areas most useful to our clients, through both education and work experience, and to stay current on new accounting and auditing pronouncements, tax law, and proposed regulations as they arrive.
We also perform annual internal reviews to confirm the quality of work performed and compliance with continuing education requirements. It is an unglamorous discipline, and it is the reason our standard of work holds steady year over year.
Standing & memberships
Ohio Accountancy Board
A legal entity in the State of Ohio, licensed as a peer review firm.
Peer review: PASS
The Ohio Peer Review Committee accepted our most recent System Review with a rating of pass.
OSCPA
Partners and associates are members in good standing of the Ohio Society of CPAs.
AICPA
Members of the American Institute of Certified Public Accountants.
Our mission
Three commitments, stated plainly.
They aren't decoration on a wall. They're how we decide what to take on and how to staff it.
- 01
Expertise
- We use our expertise and a high-level work ethic to make our clients better and create opportunity for further success, professionally and personally.
- 02
Collaboration
- We draw on our combined experience to provide the best service possible, rather than leaving each file to a single set of eyes.
- 03
Innovation
- We adopt improvements in business practice and technology to deepen our internal knowledge, then share what we learn with our clients.
Our team
The people who will actually be on your file.
Partners stay involved from the first conversation through delivery — you will not be handed off after the engagement letter is signed.

Paul HillCPA
Managing Partner
A founding partner of the firm, Paul has practiced public accounting since 1989. His work centers on business and accounting consulting, tax preparation and planning for both businesses and individuals, and employee benefit plan audits.
phill@seocpagroup.com
Heather DolenCPA
Audit Partner
A founding partner with more than 18 years in public accounting, Heather specializes in auditing and consulting for non-profit organizations, 401(k) and 403(b) plans, and small business, along with third party administrator services.
hdolen@seocpagroup.com
Robert PenroseCPA, MT
Tax and Consulting Partner
A founding partner bringing over 25 years of public accounting experience, Robert serves clients as an outsourced CFO, tax planning and compliance specialist, technical researcher, and business consultant.
rpenrose@seocpagroup.com
Logan BatesCPA
Tax, Payroll and Consulting Partner
A founding partner focused on payroll services, tax preparation and planning, bookkeeping, and QuickBooks. Logan supports clients with both day-to-day operations and the higher-level compliance questions small business owners face.
lbates@seocpagroup.com
John WheelerCPA
Tax and Consulting Partner
A founding partner with over 15 years in accounting and tax, John specializes in business and individual tax preparation and planning, state and local taxes, bookkeeping, business consulting, and QuickBooks.
jwheeler@seocpagroup.com
Kyle PlummerCPA, CITP
Tax and IT Consultant
With over 25 years in public accounting, Kyle has been part of the firm since its beginning. His expertise is information technology services, paired with tax preparation and accounting work — a combination that helps clients gain both security and efficiency.
kplummer@seocpagroup.com
Olivia HolbertCPA, CMA
Audit Associate
Olivia joined from a Columbus public accounting firm with a background in auditing and financial statement services. She helped build the firm's third party administrator processes and serves non-profits, retirement plans, and small businesses on the audit team.
oholbert@seocpagroup.com
Grant NolderMBA
Tax Associate
Grant joined the firm full time after completing his master's degree at Otterbein University, having been with SEO CPA Group since the beginning as an intern. He focuses on tax preparation for individuals, partnerships, and corporations, and supports clients with monthly bookkeeping.
gnolder@seocpagroup.com
Kayla Runyon
Audit Associate
With the firm since its inception, Kayla is a vital member of the audit team serving non-profit organizations, employee benefit plans, and small businesses. She handles bookkeeping, QuickBooks work, journal entries, and reconciliations, along with reviews, compilations, and agreed-upon procedures. She previously spent two and a half years at Peoples Bank and over five years in public accounting.
krunyon@seocpagroup.com

Where we work
A Zanesville office, a regional practice.
Our office sits on Maple Avenue in Zanesville, and our clients reach well beyond it — through Muskingum County and across southeastern and central Ohio. Local presence matters for the work we do: knowing the municipal withholding rules, the regional lenders, and the funders who set reporting requirements is not something you can pick up from a distance.
3596 Maple Ave, Suite BZanesville, OH 43701
740-868-1100
Free initial consultation
Let's talk about where you stand.
A short conversation is usually enough to tell whether we're the right firm for your situation. There's no charge for the first one.